“Food marketers have tried to reach children since the age of the carnival barker, but they’ve never had so much access to them and never been able to bypass parents so successfully,”
Article dans le NY Times de ce matin qui traite du maketing qui cible les enfants qui "jouent en ligne". Intéressant.
http://www.nytimes.com/2011/04/21/business/21marketing.html?_r=1&nl=todaysheadlines&emc=tha3
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